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What is Search Engine Optimzation (SEO)?SEO Introduction and BackgroundIn a nutshell, Search Engine Optimization, often referred to as SEO, is a combination of techniques and tools that are used in an effort to improve a website's standing and position with the search engines. Most people believe that once a website is completed and loaded onto the world wide web, the search engines automatically recognize them and make them available to people searching on the web. However, this isn't the case. In fact, once a website is designed and loaded onto the world wide web, it needs to be indexed (recognized and categorized) by the search engines in order for it to appear as a search result during your searches. Why Does My Website Need to be OptimizedThe truth is, some websites are never indexed by the most important search engines. Many others wait months or even years to be indexed. That's where SEO comes into play. By optimizing your website, you can improve the chances of your website being indexed faster and moving toward the front of the line when people search the web for products and services you provide. It's also true that some website designers Choosing an SEO ProfessionalMany SEO techniques can and should always be employed during the design process as a matter of principle. However, many can not be employed until after the website has been created and loaded onto the world wide web. When selecting a provider to do SEO work for your website, it's important to find someone who knows what they're doing, understands how search engines work, and won't waste your valuable time and money on techniques that bare little or no results. At Visual Impressions, we've done an enormous amount of research into the way the search engines operate and apply what we've learned into creating effective strategies targeted at boosting your rankings in the search engines. We recognize also that depending on the purpose of each page of your website, the various pages of your web site will need different types and degrees of work. The Visual Impressions SEO SolutionIt's important to note that since websites are created for different purposes, cater to different audiences, and represent people and businesses in different parts of the world, there is no one-size-fits-all approach to Search Engine Optimization, though many of the techniques may be similar across websites. For that reason, we've created three distinct packages for website owners whose sites need varying levels of optimization. Standard SEO Solution (12-15 hours)The Standard SEO Solution is the ideal option for website owners operating on a limited budget, who are looking to identify and implement standard methods for making their site more visible to search engines. The following are routine components of the Standard SEO Solution:
Advanced SEO Solution (35-40 hours)The Advanced SEO Solution includes everything that is included in the Standard SEO Solution and much more. This package is ideal for web site owners looking to take a closer look at the structure of their site as well as take advantage of some of the more intermediate tools that the web has to offer in order to promote their website and make it more visible to the search engines. The following is included as a part of the Advanced SEO Solution.
Complete SEO Solution (60+ hours)The Complete SEO Solution is ideal for the web site owner operating on a larger budget and ready to invest in the myriad pay-per-use search systems and directories, and other tools and opportunities available on the web. Since the Complete SEO Solution is heavily research-based and dependent on the type of company represented by the website, our strategy will differ greatly across websites. However, following is a list of strategies that are common to the Complete SEO Solution.
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